I consider myself a social media professional. Twitter, Instagram, Facebook, TikTok — no matter what it is, I am on it daily. This has led me to be a social media savvy copywriter and strategists. See career highlights below.
Social Media Management
At MSLGroup I draft social media copy for Leo Burnett's Twitter, Instagram, LinkedIn and Facebook accounts. I have also covered events live on Instagram, as well as created social media campaigns through Instagram stories. Below are the metrics for the accounts I help run:
Instagram (@leoburnett): 134k followers
Twitter (@LeoBurnettChi): 11.6K followers
Facebook (Leo Burnett Chicago): 4,838 followers
LinkedIn (Leo Burnett): 506K followers
Additionally, I have managed the social media handles for past employers including Centro, Boca Magazine, HerCampus, Northwestern Challah for Hunger and Make-A-Wish Southern Florida. When managing these accounts I created weekly content to increase follower count as well as engagement rates.
Social Media Strategy
At Centro, I was tasked with finding innovative ways to increase company visibility. As an intern, I was tasked specifically with creating buzz around Centro's internship program. I designed a "Day in the Life" series to be included on Instagram stories. I not only created the design elements and copy, I also fully led the project, recruiting interns from around the country to join in. Even when I was no longer an intern, my work was used again to publicize the program. I have taken these learnings and applied them to other clients in need of a larger social media presence.