Media Relations

Creating relationships with the media is integral to my work within public relations. I have experience using various platforms to pitch, create media lists, trend spot and monitor news. 

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Pitching

 

I have experience crafting pitches and media lists and securing coverage for clients including ALDI, Leo Burnett Chicago, Hawkeye Agency ComEd, and Guardian Insurance. I have landed pitches in publications including Thrillest, ABC News Chicago, and AdAge. Every week, I send evergreen pitches to build relationships with reporters and create media friendlies. 

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Media Monitoring and Trend Spotting

 

Every week, I create in-depth media reports for my clients which include mentions, as well as relevant industry news. When sending these reports, I highlight key trends as well as recommendations on how my team can pitch our clients and executives to these reporters. I have mastered media monitoring tools such as Cision, Muck Rack, Brandwatch and Critical Mention. 

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