Creating relationships with the media is integral to my work within public relations. I have experience using various platforms to pitch, create media lists, trend spot and monitor news.
I have experience crafting pitches and media lists and securing coverage for clients including Leo Burnett Chicago, Hawkeye Agency ComEd, and Guardian Insurance. I have landed pitches in publications including Thrillest, ABC News Chicago, and AdAge. Every week, I send evergreen pitches to build relationships with reporters and create media friendlies.
Media Monitoring and Trend Spotting
Every week, I create in-depth media reports for my clients which include mentions, as well as relevant industry news. When sending these reports, I highlight key trends as well as recommendations on how my team can pitch our clients and executives to these reporters. I have mastered media monitoring tools such as Cision, Muck Rack, Brandwatch and Critical Mention.